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Conoce Tu Pueblo is a friendlier alternative to the Yellow Pages in Puerto Rico. Not only does it specialize in business listings, but the site also personalizes search results with the help of the visitor’s social networks. What would your best friend - or maybe your more adventurous friend - look for when they need auto repairs? These options help to create a more intuitive,senseful experience for any user. The brand was developed using illustrations with a similar aesthetic of a board game to bring out the playful energy on the island of Puerto Rico. After all, Conoce Tu Pueblo translates to “get to know your city” - a play-on-words to find the best resource listing one square at a time.